
Why it Matters:
College radio stations are great for exposure, especially for independent artists looking to build a fanbase without major label backing.
Step 1: Research College Radio Stations
- Find stations that play your genre by searching online or using directories like:
- College Music Journal (CMJ)
- Indie Bible’s College Radio Directory
- Prioritize stations in your home city/state for better chances.
Step 2: Prepare a Quality Submission
- Polish your music—only submit professionally mixed and mastered songs.
- Include:
- A short, engaging artist bio
- A press photo
- Links to your website & social media
Step 3: Follow Each Station’s Submission Guidelines
- Check their website for specific submission rules (digital vs. physical CDs).
- If mailing a CD, include:
- A one-page cover letter introducing yourself.
- A tracklist with recommended songs for airplay.
Step 4: Personalize Your Pitch
- Email or call the music director (not just a generic station address).
- Example:
“Hi [Director’s Name], I love the music you feature on [Station Name]! I think my new track, '[Song Title],' would be a great fit for your audience.”
Step 5: Follow Up & Engage
- If no response after 1-2 weeks, send a polite follow-up email.
- Tune in to the station, interact on social media, and thank them if they play your track.
Pro Tip:
Offer to do an on-air interview or in-studio performance to increase your exposure.
