Why it Matters:
A pre-save campaign boosts your visibility on streaming platforms like Spotify and Apple Music by encouraging fans to save your music before it drops—triggering algorithms and increasing your chances of landing on playlists.

Step 1: Distribute Your Release Early

Upload your track through a distributor (e.g., DistroKid, TuneCore, AWAL) at least 3–4 weeks in advance.

This gives the platform time to generate a pre-save link and register the release.

Step 2: Generate a Pre-Save Link

Use a tool like:
✅ Feature.fm
✅ ToneDen
✅ Show.co (free with DistroKid)
✅ Hypedit

These platforms let fans “pre-save” your release, automatically adding it to their library when it goes live.

Step 3: Customize the Landing Page

Add your cover art, release date, artist name, and track title.

Include links to follow your artist profile and social media.

Write a short, compelling message like:

“Be the first to hear my new single—hit the pre-save now!”

Step 4: Promote the Campaign Everywhere

Share your pre-save link across:
✅ Instagram Stories & bio
✅ Twitter/X
✅ TikTok videos
✅ Email list

Post countdown content (teasers, behind-the-scenes, artwork reveals).
 

Step 5: Monitor and Engage

Track your campaign’s performance through the pre-save platform dashboard.

Thank fans for saving, and remind them again a few days before the release.

Pro Tip:

Combine your pre-save campaign with a giveaway or exclusive bonus to incentivize more fan engagement.